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友情链接：IDC: Smartphone OS Market Share , 2013, and 2012
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Smartphone OS Market Share, Q1 2015
The worldwide smartphone market kicked off the year with an expected post-holiday dispersion in shipment volume compared to the previous quarter's unprecedented results. According to data from the International Data Corporation
vendors shipped a total of 334.4 million smartphones worldwide in the first quarter of ), up 16.0% from the 288.3 million units in 1Q14 but down by 11.4% from the 377.6 million units shipped in 4Q14. Android dominated the market with a 78.0% share in 1Q15. Samsung reasserted its global lead with a renewed focus on lower-cost smartphones.
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Source: IDC, May 2015
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Android dominated the market with a 78.0% share. Samsung, a #1 contributor, managed to increase its volumes quarter on quarter with strong sales channel, wide product portfolio, and particularly a greater focus on low-midrange devices. However, it was still down year over year by 8%, unlike the other top Android players such as Lenovo, Huawei, LG, Xiaomi, and ZTE which ranged from flat to 28% YoY growth.
iOS saw its market share for 1Q15 decline slightly to 18.3% with 61.2 million shipments. Given the post-holiday seasonality, Apple's follow-up quarter appeared strong and was in itself surprising. It enjoyed success thanks to consumers' insatiable appetite for larger screened iOS devices in many key markets including Greater China, even though China's overall year-on-year market growth in the quarter flattened significantly.
Windows Phone experienced a slight rebound of share to 2.7% YoY from 2.5% with 9.2 million units shipped this quarter. Since its acquisition of Nokia in 2014, Microsoft has been revamping the product portfolio with Microsoft branded Lumia devices. Although HTC and Samsung had a decrease in Windows Phone, K-Touch and BLU have come in and replaced them as the second and third vendors of Windows Phone. What remains to be seen is whether Microsoft could build the ecosystem with its Windows 10 and a new strategy to target varied consumer demands.
Blackberry OS continued to decrease across regions. However, the BlackBerry Classic launched in 4Q14 shipped triple amount this quarter, which could be an opportunity for the brand.
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